Product decisions, honest observations, and lessons from the pilot. Written by the team building HERE.
Every founder we've explained HERE to has confused it with two things it isn't. Setting the record straight before we go any further.
Read postA pilot merchant received four automated messages from us in one evening. Three of them were noise. Here's what we changed and why.
Read postHERE could send payment reminders to your customers on your behalf. It won't. Here's why we drew that line — and why we think it's the right call.
Read postWhatsApp is great at storing messages. It's not built to answer questions about them. Three things merchants ask every day that HERE handles in seconds.
Read postVoice notes have already won as the primary business communication in India. Most tools still treat them as second-class. HERE is built on the premise that if voice is how business happens, voice is what needs to be understood.
Read postMost business software is designed for businesses. HERE is designed for the person running one. The difference shapes every decision we make.
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